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Top 10 job boards: “the playground of the employment agencies and US Tech giants”

According to research by Intelligence Group, there are interesting developments in the most used and most popular job boards in the labour market. Employers and intermediaries often post their vacancies in places that job seekers infrequently visit. The free websites have many job openings, but are less popular with job seekers. At the same time, the market is increasingly dominated by a number of major sites, many of which are owned by large employment agencies. It is also striking that American Tech giants Microsoft, Google and Facebook dominate the top 10. The arrival of Google for Jobs on the Dutch market will have an impact on the further concentration of the major players in the vacancy market.

Top 10 most popular job boards by active jobseekers

Rank

Last year

Job board

Percentage

1.

(1)

indeed.nl

44%

2.

(2)

linkedin.nl

35%

3.

(3)

nationalevacaturebank.nl

20%

4.

(4)

monsterboard.nl

16%

5.

(6)

facebook.nl

10%

6.

(5)

werk.nl

9%

7.

(7)

jobbird.com

7%

8.

(9)

google.nl

6%

9.

(8)

randstad.nl

5%

10.

(10)

uitzendbureau.nl

3%

Source: Intelligence Group (Between 07/01/2019 and 06/30/2020)

Our Labour Market Behavioral Survey (AGO) shows that the four most popular job boards by active jobseekers this year have remained the same as last year. Owned by Recruit Holdings Ltd., Indeed remains the most favored job board among active job seekers. The second place goes to LinkedIn, part of Microsoft. The top positions are thus occupied by large American organizations. The third and fourth places hit closer to home: Nationale Vacaturebank, part of DPG Media, followed by Monsterboard, part of Randstad.

Apart from this robust top four, we see a number of interesting shifts in the top 10. Facebook has passed Werk.nl this year and Randstad has been passed by Google. It is therefore noticeable that the Tech giants maintain and conquer ground. The rise in popularity of Google is a remarkable occurance: at the beginning of this year there was much speculation about the entry of Google for Jobs on the Dutch market. Now the function is finally also available in the Netherlands. Not under the name Google for Jobs, by the way (that is the name that the market has given to the search functionality with vacancies within Google), but with a search function that is integrated within the search results, where the results from the cooperating partners are more prominent. These include Randstad (and its sister companies such as Tempo Team and Yacht), Monsterboard, Intermediair and Nationale Vacaturebank. This also has consequences for how you search for and find vacancies. The tool expects that every vacancy that is posted must comply with a specific data structure. This means that the labor market will increasingly form into an unambiguous data structure in the coming years, which will lead to a serious change in the vacancy market.

The recent rollout of Google's new feature is not included in the quarterly survey that drove the top 10, as the feature has only been available since August 25 and is being rolled out in stages. However, the new feature could have a major impact on the most used job boards by active job seekers in the coming periods. That’s what Ton Sluiter, Manager data and innovation at Intelligence Group, predicts. “The launch of Google for Jobs will have an impact on the job market. They have waited quite a long time to release the feature on the Dutch market. They were able to learn how the game works in the other (international) markets and thus gained the confidence to launch it here too. Google will become a more important player in the Dutch vacancy market”, says Ton Sluiter.

Top 10 most used job boards by employers

Rank

Last year

Job board

Number of vacancies

1.

(6)

werk.nl

146.000

2.

(5)

nationalevacaturebank.nl

116.000

3.

(2)

jobbird.com

110.000

4.

(11)

vacant.nl

94.000

5.

(3)

neuvoo.nl

90.000

6.

(1)

glassdoor.nl

86.000

7.

(4)

werkzoeken.nl

65.000

8.

(9)

jobsonline.nl

50.000

9.

(> 50)

studentjob.nl

30.000

10.

(8)

magnet.me

28.000

Source: Jobfeed by Textkernel, edited by Intelligence Group (Between 07/01/2019 and 06/30/2020)

The demand side is divided between employers and intermediaries. Werk.nl, which falls under UWV, is the most commonly used job board among employers. It has conquered a lot of ground this year and has risen from sixth to first place. Nationale Vacaturebank is in second place and is followed by Jobbird, part of YoungCapital. The latter fact is interesting, because YoungCapital is also in the top 10 with StudentJob; which was not in the top 50 last year, but has now achieved ninth place. Furthermore, the top 10 indicates the rising popularity of Vacant. The job board, which is part of Hanze Media Group, has risen from eleventh to fourth place. Glassdoor, which, like Indeed, is part of Recruit Holdings Ltd., has fallen in popularity. The job board was in first place last year, but has now dropped to sixth place. It is noticeable that Dutch job boards have become more popular among employers.

Note: An important side note is that LinkedIn, Facebook, Google and Indeed are not included in the current demand side analysis, because the number of posted vacancies cannot be calculated for these job boards.

Top 10 most used job boards by intermediaries

Rank

Last year

Job board

Number of vacancies

1.

(3)

vacant.nl

640.000

2.

(2)

werk.nl

513.000

3.

(4)

werkzoeken.nl

407.000

4.

(1)

jobbird.com

391.000

5.

(> 50)

jobdelta.com

297.000

6.

(10)

jobsonline.nl

196.000

7.

(6)

vacatureplaats.nl

194.000

8.

(7)

nationalevacaturebank.nl

158.000

9.

(5)

uitzendbureau.nl

133.000

10.

(9)

werkxyz.nl

110.000

Source: Jobfeed by Textkernel, edited by Intelligence Group (Between 07/01/2019 and 06/30/2020)

There are some similarities when comparing the most used job boards by employers with intermediaries. The rising popularity of Vacant is visible once again: it is the most popular job board among intermediaries. Werk.nl is in second place. Jobbird, Werkzoeken.nl and Jobsonline are also in the top 10. But there are also clear differences. Strikingly, Nationale Vacaturebank is a lot less popular among intermediaries than employers: where it ranks second among employers, it falls to eighth place on the side of intermediaries. JobDelta has noticeably become more popular. The jobboard did not make the top 50 last year, but has this year landed in fifth place in the most used job boards by intermediaries. This job board is not in the top 10 among employers. One of the most important explanations between the popular jobboards used by intermediaries and employers is that intermediaries often use more (free) websites, while employers use more paid sites with stronger brands.

The difference between supply and demand

When we compare the most popular job boards among jobseekers with the most used job boards by employers and intermediaries, we see that, in addition to Indeed, Facebook and LinkedIn (which are not included in the demand side), Nationale Vacaturebank, Werk.nl, Jobbird and Uitzendbureau.nl measured job boards that are reflected on both the demand side and the supply side. Thus, supply and demand find each other best through these job boards. Our Giant! dashboard gives more insight into which channels and job boards your target group uses during their job search. This not only provides insight into the most popular job boards among jobseekers, but also specific (niche) sites that employers use to find personnel.

The world of job boards: the playground of the temporary employment industry and tech giants?

In summary, there are a number of trends to be observed. First, the US tech giants remain at the top and continue to conquer more ground. Google, Facebook, and LinkedIn (Microsoft) are core players in the Dutch labor market and with the launch of Google's new feature, there is a chance that the influence of this tech giant will continue to grow. Second, many of the most commonly used job boards are part of employment agencies. Randstad, for example, returns in the top 10 twice, namely under their own name and under the name of Monsterboard. YoungCapital is also mentioned twice with its job boards Jobbird and StudentJob. Vacatureplaats and, somewhat less covert, Uitzendbureau.nl, are also part of the temporary employment sector. Not to mention Indeed and Glassdoor, which are part of Recruit Holdings, also the owner of USG in the Netherlands. This trend is therefore not very prominent at first sight, but the parent companies are major players in the temporary employment sector. The dominant position of the temporary employment sector and Tech giants is not entirely surprising, according to Ton Sluiter. “It is clear that there is an increasing concentration of a limited number of large job boards that dominate the vacancy market. What you already see a lot in other markets is also visible in the vacancy market: a few large players are in charge, and the smaller ones (niches) have less control over the market”, says Ton Sluiter.

More insight into labour market data?

As a recruiter, it is essential to keep up with recent developments of your target audience. With Giant!, you will have access to data from 28 countries in Europe and info on a total of 750 professions. It allows you to view the recruitment feasibility, which pull factors and which working conditions are important. Furthermore, it will give you insight as to what job boards and social media your candidates use. This will all help you develop and enhance your recruitment strategy for the European labour market. The data that we use, all stems from our own European job market research: the Global Talent Acquisition Monitor (GTAM) and from Textkernel’s Jobfeed. If you would like to receive more information about the dashboard, please request a demo.

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