The Challenge
Research from the Labour Market Beheviral Reseach (AGO) showed that the target group has a low willingness to travel. Therefore the area of interest was limited to 30 minutes surrounding the distribution centres (see left image). Under the new restrictions an analysis was performed using the characteristic of being open to working 6 to 20 hours per week. Sources used included amongst others Central Bureau for Statistics (CBS) and the AGO.
Afterwards in cooperation with the results from the AGO, such as the current and preferred professions and branches an in depth analysis was done of all vacancies in the region (source:Jobfeed.nl). Through this the top competitors, intermediairies and other important factors were mapped out.
The Result
With this analysis PostNL gained insight into how many people in the region are willing to work in the distribution centres, but more importantly; what people are most willing and able to work in distribution centres. This provides PostNL with concrete information about who they should focus their recruitment activities on.
This assignment is a good example of how the combination of diverse databases and smart analysis leads to concrete results with which PostNL has improved their recruitment. The research has given PostNL a clear image of the potential in the field.
