Research from the Labour Market Behavioural Research (AGO) showed that the target group has a low willingness to travel. As a result, the area of interest was limited to 30 minutes surrounding the distribution centres (see left image). Furthermore, under the new restrictions, an analysis was performed using the characteristic of being open to working 6 to 20 hours per week. Sources used included Central Bureau for Statistics (CBS) and AGO among others.
With this analysis PostNL gained insight into how many people in the region are willing to work in the distribution centres, but more importantly; what people are most willing and able to work in distribution centres. This provides PostNL with concrete information about who they should focus their recruitment activities on.
This assignment is a good example of how the combination of diverse databases and smart analysis leads to concrete results with which PostNL has improved their recruitment. The research has given PostNL a clear image of the potential in the field.
Do you want to recruit smarter internationally with the European Recruitment Dashboard? Or would you like more information about how to apply this product in your organisation?
Request a free demo via the form on this page.