Amazon is most preferred European employer.
Rotterdam 12 October – Six of the 10 most preferred employers in Europe have their origins in America. These include; Amazon, Microsoft, Google, Apple, Coca Cola and IBM. The European top 10 also includes German, Swedish and British employers. Interestingly, IT and Technicians are more likely to be interested in the automotive sector, partly motivated by the masculinity of the target group. In contrast, the female target group is interested in companies in retail and social organisations. This includes European supermarket chains, fashion giants and drugstores. These do tend to be of European origin.
It is also notable that among theoretically educated students, there is more than average interest in large consultancy companies. The top 10 most preferred employers by theoretically educated students:
1. Amazon
2. Google
3. Microsoft
4. Apple
5. NHS
6. Ikea
7. Coca Cola
8. Lidl
9. IBM
10. BMW
Companies like Ikea, BMW and Lidl transcend their national popularity even though it is perfectly clear from which countries these employers originate. Consequently, there are hardly any truly European employers in Europe. A playing field that US employers are gratefully exploiting in the ‘war for talent’. “The global tightness in labour markets and especially in Europe and America makes the importance of a strong employer brand obvious. American companies have a strong advantage in the global war for talent due to their strong preference among talent. European employers need to think and act bigger to make a fist in the European and global labour market,” said Geert-Jan Waasdorp, CEO Intelligence Group.
In today’s tight labour market, it is a mission for companies to attract and retain talent. This year, employer branding is seen even more by organizations as a top priority to simplify the search for talent. This is because good employer branding helps attract, hire and retain talent. The first steps towards making the list of preferred employers is by offering good and fair terms of employment, taking good care of their own staff, offering future prospects, development and increasing public awareness of them.
Austria: Microsoft Lithuania: Telia
Belgium: Google Netherlands: Rijksoverheid
Bulgaria: Lidl Croatia: DM
Czech Republic: Cez Group Norway: Equinor
Denmark: Novo Nordisk Poland: Orlen
Germany: Siemens Portugal: Google
Estonia: Telia Romania: Coca Cola
France: EDF Slovenia: KRKA
Finland: Nokia Slovakia: Kaufland
Greece: Google Spain: Amazon
Hungary: Mol United Kingdom: NHS
Ireland: Google Switzerland: Google
Italy: Amazon Latvia: Latvenergo
The results come from Intelligence Group’s European labour market survey 2022. For this, data is collected annually from different target groups in the labour market. More than 100,000 respondents from 27 European countries took part in this survey. Based on this, the report with the most preferred employers was compiled. In it, the target groups IT professionals, technicians, women and students were reported. Furthermore, the most preferred employers per country have been made transparent.
Would you like to receive the full report? Then download it here. Would you like more information? Contact Geert-Jan Waasdorp geert-jan@intelligence-group.nl.
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