Privacy Statement of Intelligence Group

This is the privacy statement of Intelligence Group B.V. (Intelligence Group). Good that you consult the privacy statement. This means that you find it important what happens to your data. We also think that is very important! That is why we have prepared this policy for you. We handle your information carefully, confidentially and securely and we ensure that every processing of your data complies with applicable laws and regulations. We strive for the processing to be lawful, decent and transparent.
This privacy statement can be changed if new developments give reason to do so. The privacy statement always shows the last date of change. This privacy statement was last modified on May 28, 2021.

Who is responsible for your data?
Intelligence Group B.V., located at Goudsesingel 80, 3011 KD in Rotterdam, is responsible for the processing of personal data as described in this privacy statement. In accordance with the General Data Protection Regulation, we have assigned a Data Protection Officer to the Dutch Data Protection Authority with whom you can turn to questions and comments about this policy. The Data Protection Officer of Intelligence Group can be reached via +31 88-730 2800 or On business days, you will receive a response within 48 hours.


Who does this privacy statement apply to?
This privacy statement applies to the contacts and relations of Intelligence Group, to the users of products of Intelligence Group and to all users of the website of We distinguish between different groups within this category and for each group, a separate policy is used.

Customers: Organizations or freelancers who use one or multiple Intelligence Group services. This could be the Target Groups Dashboard, for example, but an organization or freelancer who participates in a workshop is also seen as a customer.

Prospects: Website visitors who leave their data via the website to register for an online demonstration, an information request, download a whitepaper, subscribe for the newsletter and sign up for seminars, events, workshops or webinars.

Website visitors: Visitors to whose website behaviour is stored by means of cookies. Read more about cookies below.

Applicants: Visitors to who fill in an application form on the website and leave their details for application purposes or send an open application by e-mail.

Suppliers and cooperation partners: Organizations with whom Intelligence Group has a partnership. This often involves data exchange.


Which data does this privacy policy apply to?
This privacy statement applies to all data that Intelligence Group processes (that is to say: collects, processes and stores) users of the website, customers and prospects, applicants and suppliers and partners in Intelligence Group. We use the privacy by default rule: we only request the strictly necessary information. The following data are collected per group:

Customers: Name, contact details, invoicing data and user names.

Prospects: Name, contact details and the registration date in the system.

Website visitors: Website behaviour through cookies.

Applicants: Contact details, curriculum vitae and sometimes a motivation letter.

Suppliers and cooperation partners: data that is exchanged with a supplier or co-operation partner depends on the type of supplier or co-operation partner. Examples are: Job data, web statistics, CRM programs, e-learning environments and questionnaire programmers.

  • What is a cookie?

We make use of cookies on this website. A cookie is a small, simple file that is sent along with pages from this website (and/or Flash applications) and stored by your browser on your computer’s hard drive. The information stored therein can be sent back to our servers on a subsequent visit.

  • Session cookies

Thanks to a session cookie we can see which parts of the website you have viewed with this visit. We can adjust our service as much as possible to the surfing behaviour of our visitors. These cookies are automatically deleted when you close your web browser.

  • Permanent cookies

Thanks to a permanent cookie we can recognize it when you visit our website again. The website can therefore be specially tailored to your preferences. Even when you have given permission for the placing of cookies, we can remember this by means of a cookie. This means you do not have to repeat your preferences every time, saving you time and making it easier to use our website. You can delete permanent cookies via the settings of your browser.

  • Cookies for analytical means

Through our website, a cookie is placed from Hotjar, ActiveCampaign and the American company Google, as part of the “Analytics” service. We use these services to keep track and to get reports on how visitors use the website.

Google may provide this information to third parties if Google is legally obliged to do so, or if third parties process the information on behalf of Google. We have no influence on this. Google claims to adhere to the Safe Harbor principles and is affiliated with the Safe Harbor program of the US Department of Commerce. This means that there is an appropriate level of protection for the processing of any personal data. More information in regard to privacy in Google Analytics can be found here.

Hotjar stores cookies in your browser in order to work properly. These cookies are necessary to identify your visit over multiple pages/session in order to show the correct content such as applications for feedback. The information that Hotjar collects is anonymized as much as possible. More information about Hotjar can be found here.

ActiveCampaign stores cookies in your browser in order to work properly. These cookies are necessary to recognize whether or not you have already registered for our lists and to provide you with relevant content based on your visit.
More information about privacy in ActiveCampaign can be found here.

  • Use of social media

There are buttons on our website that are used to promote web pages (“like”) or share (“tweet”) on social networks, respectively Facebook and Twitter. These buttons work through pieces of code that come from Facebook or Twitter itself. Cookies are placed through this code. We have no influence on that. Read the privacy statement of Facebook, LinkedIn and Twitter (which can change regularly) to read what they do with your (personal) data that they process via these cookies.

The information they collect is anonymised as much as possible. The information is transferred to and through Twitter, Facebook, Google+ and LinkedIn stored on servers in the United States. LinkedIn, Twitter, Facebook and Google+ claim to adhere to the Safe Harbor principles and are affiliated with the Safe Harbor program of the US Department of Commerce. This means that there is an appropriate level of protection for the processing of any personal data.

  • Turning cookies on and off

More information in regard to turning cookies on and off and deleting cookies can be found in the instructions and/or by using the Help function of your browser.

  • More information about cookies

For more information about cookies, we like to refer you to the following websites:
ICT Law: Background of Cookie Law
Consumer’s Union: “What are cookies?”
Your Online Choices: “A guide to online behavioural advertising”


What are the legal grounds and purposes of processing your data?
We process data on the following legal grounds and only for the following purposes and purposes that are compatible with them.

Prospects: The legal basis is necessary for the execution of an agreement, namely the ability to facilitate and send the requested information. When someone signs up for a newsletter or event, we need contact details to be able to fulfil the service. The purpose is to send the requested information or contact us to inquire about an event, workshop or demo.
We will regularly check with our prospects if they are still interested in receiving our newsletters and other mail messages.

Customers: The legal basis is necessary for the execution of an agreement, namely providing access to and/or information about a certain product or service. The purpose is to give access to a product or to send information about an event, workshop or demo.

Website visitors: The legal basis is permission: the website visitor does or does not give permission to process his or her website behaviour through cookies. The purpose is to optimize the website.

Applicants: The legal basis is permission: the applicant gives permission to process his or her application data. The purpose is to assess the application and contact the applicant.

Suppliers and cooperation partners: The legal basis is necessary for the execution of an agreement. A processor agreement is concluded with a supplier or cooperation partner, indicating which data may be processed.

If no permission is granted, the data may not be processed. The website visitor can then simply continue to visit the website. The applicant cannot send his or her application.


Who else has access to your data?
Prospects: Only employees of Intelligence Group.

Customers: Only employees of Intelligence Group.

Website visitors: Google Analytics, Hotjar, ActiveCampaign, the website developer and employees of Intelligence Group.

Applicants: Only employees of Intelligence Group. Should the Intelligence Group consider an applicant suitable for another operating company, this will always be discussed with the applicant first and the applicant must give permission before the applicant is discussed with another organization and/or the application information is shared with this organization.

Suppliers and collaboration partners: Only employees of Intelligence Group.


How long do we keep your data?
Prospects: 3 months after registration, with the exception of registering for the newsletter.

Customers: Up to 1 year after termination of the contract.

Website visitors: 6 months.

Applicants: Up to 1 year after the application.

Suppliers and cooperation partners: As long as required by law.


What rights do you have as an involved party? And how do we respond to this?
As a data subject (the person whose personal data is processed) you have various rights that you can enforce. These are the following rights:

  1. Right of access: You have the right to see which personal data we collect from you.
  2. Right to rectification: You have the right to have the personal data we collect corrected if these data are not (or no longer) correct.
  3. Right to be deleted/forgotten: You have the right to have the personal data we collect deleted.
  4. Right to restriction: You have the right to temporarily ‘stop’ the processing of your personal data in certain situations.
  5. The right to data portability: You have the right to request (and receive) a copy of the personal data that we process from you. We return this in a standard and machine-readable form, such as Excel or Word.
  6. Right to object: You have the right to object to the (further) processing of data under certain circumstances.
  7. Right to withdraw permission: You have the right to withdraw the permission you have given for processing personal data.

You can enforce these rights by calling +31 88-730 2800 or by sending an email to The Data Protection Officer will then contact you as soon as possible.


ISO 27001
Intelligence Group is ISO 27001 certified. ISO 27001 is an ISO standard for information security. The standard specifies requirements for establishing, implementing, enforcing, monitoring, reviewing, maintaining and improving a documented Information Security Management System (ISMS) in the context of the general business risks for the organization. Since the implementation of ISO 27001 we pay continuous attention in our daily work to information security risks, the correct processing of personal data and privacy. The certification was carried out by DNV GL Business Assurance UK. You can find the most recent certificate here.