Conclusion With more than four thousand campaigns — for organizations such as Strukton, Provincie Zuid-Holland and Avia — Recruitment Marketeers knows exactly what works in the world of recruitment marketing and employer branding. Giant helps with that: it’s not just a ‘tool’, but a commercial and strat...

Conclusion Zuyderland demonstrates that labour market communication isn’t a standalone project but a collaboration of strategy, partnerships and internal cooperation. By using Giant as the foundation for building personas, managing expectations and determining media choices, Zuyderland professionalises not only its communication but also its or...