Recruitment is at its core one of the most human processes within an organization. Yet today, more than eighty percent of a recruiter’s work consists of administrative tasks. Filling out forms, chasing feedback, updating systems, and sending schedules often dominate the role, while the real value lies in creating connections. According to Rebecca Carr, CEO of SmartRecruiters, the industry is therefore at a tipping point.
With this vision, SmartRecruiters completely reshaped its traditional roadmap. The organization developed AI solutions such as the digital assistant Winston, which takes over repetitive tasks. This creates space for recruiters to focus on where they truly add value: advising, guiding, and building relationships. Carr summarizes this as the evolution from recruiter to talent advisor.
The recent acquisition by SAP confirms this direction. While many feared that innovation would slow down, Carr sees new opportunities instead. “SAP brings the infrastructure and resources to accelerate our vision worldwide. This is not a story of disappearing but of growing.”
The mission of Carr and SmartRecruiters is clear: make hiring easy. No endless processes or complicated systems, but technology that manages everything behind the scenes so companies and candidates can fully focus on what truly matters: getting to know each other, making decisions together, and building a future.
This future of superhuman hiring takes center stage during the Global Talent Strategy and Intelligence Conference 2025. From September 22 to 24, international experts will gather in Amsterdam to share their vision on how data, strategy, and technology are reshaping the recruitment profession.
Do you want to discover how AI is already transforming the role of recruiters, how to prepare your organization for the next wave of innovation, and how hiring can finally become simple? Then this is an event you cannot miss.
