Use case Recruitment Marketeers: data as a commercial weapon – winning tenders and attracting candidates

1. The challenge

Recruitment Marketeers operates in a constantly evolving labour market, with demanding clients and scarce talent across many fields. The agency excels in serving clients in government, healthcare, education, engineering and logistics, but also beyond. Their main priorities are:

• Convincing clients

Winning pitches – for example in tenders – takes more than showcasing strong case studies. Solid data is needed to demonstrate that your approach is not just a promise, but grounded in facts: who are the target groups? Where can they be found? And how realistic is placement within the intended timeframe?

• Successfully delivering the best candidates

Clients expect more than just reach or clicks – they want applicants who are the perfect fit. Even with the most relevant and effective campaigns, it can be challenging to meet client expectations. That’s why it’s essential to manage those expectations, while continuing to successfully attract top talent from the market.

2. The approach

Recruitment Marketeers’ use of Giant is built on three main pillars:

a) Managing client expectations

Rather than making vague promises about “plenty of candidates” or “quick placements,” Recruitment Marketeers uses Giant to provide an honest assessment of the feasibility of a recruitment challenge. This prevents disappointment and sets realistic expectations for the client – regarding timelines, volumes, and candidate profiles.

b) Campaign optimisation with Giant

• Integration of Giant into the campaign process to gain deep insights into the motivation and orientation behaviour of target groups
• Identification of pull factors and media preferences as the foundation for messaging, visuals, and ad placements
• Continuous evaluation: campaigns are adjusted based on data on response and conversion

c) Data-driven tender support

• Labour market figures (scarcity, feasibility, mobility) are included in pitch materials and tender documents
• Use of white-label Giant reports in RFPs to demonstrate that Recruitment Marketeers truly understands the market
• This positions proposals as data-driven strategic solutions rather than slide decks based on intuition or experience

3. The Results (SMART)

• +100% higher pitch win rate
  Since the start of the partnership, Recruitment Marketeers has doubled its success rate in winning tenders — from a baseline of 20% in 2021 to a 40% win rate in 2024. Feedback on our proposals is often described as “evidence-based and reliable.”
• 20% faster campaign-to-market
  By using data from Giant early in the process, the time from strategy to campaign launch has decreased by 20%, on average from 10 to 8 weeks.
• 25% more qualified applications
  Data-driven targeting and language use have led to a 25% increase in applications that match the desired profile, as measured by candidate database entries and CV match scores.
• 15% lower cost-per-hire
  Targeted use of labor market data has improved media selection efficiency, resulting in a 15% reduction in cost-per-hire.

Conclusion

With more than four thousand campaigns — for organizations such as Strukton, Provincie Zuid-Holland and Avia — Recruitment Marketeers knows exactly what works in the world of recruitment marketing and employer branding. Giant helps with that: it’s not just a ‘tool’, but a commercial and strategic weapon. Whether it’s about campaign optimization or tenders, those who truly use data win both clients and candidates.