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Use case PostNL: From job intake to strategic workforce planning – How PostNL utilizes Giant on multiple levels

  • Case studies

PostNL is one of the largest employers in the Netherlands, with a wide variety of roles — from sorting centers and parcel delivery to IT, finance, and logistics management. Within this complex organization, Remy Voois works as Manager of Corporate Recruitment, focusing on both the future of talent at PostNL and the daily optimization of the recruitment process. For him, Giant serves as both a strategic and operational tool: it supports data-driven decision-making during job intake meetings and helps create scenarios to anticipate future talent shortages in key positions.

Remy Voois, Manager of Corporate Recruitment, PostNL
Remy Voois, Manager of Corporate Recruitment, PostNL

“We don’t just use Giant to improve how we post vacancies, but also to show the organization: what happens if this person leaves tomorrow? How hard will it be to find this talent again?”

1. The challenge

Effective talent management and a strong recruitment strategy require a clear vision combined with operational efficiency. At PostNL, the main challenges in this area include:

Strategic talent management

  • Which roles are already scarce, and which ones will become scarce in the future?
  • How vulnerable are we if someone in a key position leaves?

These insights are essential to manage risks and proactively respond through talent pipelines or internal mobility.

Operational support for recruitment teams

  • How feasible is it to fill a vacancy in a specific location?
  • Are the hiring manager’s requirements realistic given the current labor market?
  • Which region offers the best chances of finding suitable candidates?

PostNL recruiters benefit from up-to-date labor market data to conduct effective job intake meetings with hiring managers — and to adjust or manage expectations where needed.

 

2. The approach: Giant as a strategic and practical compass

PostNL uses Giant on two levels:

Strategic level: Risk assessment and talent planning

Remy and his team use Giant to link scarcity data to internal job profiles, providing insights into:

  • The availability and recruitment feasibility of specific roles — now and in the future
  • The impact of key people leaving (e.g., in data analysis, IT, or logistics coordination)
  • Regional differences: are some roles fillable in Amsterdam, but nearly impossible to fill in the north?

These insights are shared with HR and senior leadership to model different scenarios and make informed strategic decisions, such as succession planning or internal growth initiatives.

Operational level: Strengthening job intakes

Giant supports PostNL’s corporate recruiters in their conversations with hiring managers by offering:

  • Availability data per role and region
  • Reality checks for requirements like “10 years of experience in a scarce region”
  • Recommendations for adjusting job profiles or expanding the search area
Remy Voois
Remy Voois

“If you can use data to show that a certain profile is almost non-existent in Groningen, that’s far more convincing than saying, ‘I have a feeling about this.’ Giant gives us that foundation.”

3. Results: Clearer risk insights and improved decision-making

The use of Giant brings tangible benefits to PostNL:

Insight into vulnerable roles

PostNL now has a strategic overview of roles that are difficult to replace, enabling HR and leadership to better assess risks and plan proactively.

Improved job intake conversations

Recruiters use Giant data to guide hiring managers through labor market realities. This leads to more realistic job postings, faster processes, and better time-to-hire.

More efficient sourcing and targeting

By knowing where the target audience is located, recruitment efforts can be tailored to regional opportunities instead of relying on one-size-fits-all campaigns.

Remy Voois
Remy Voois

“Giant helps us make better-informed decisions. It makes recruitment less dependent on gut feeling and more grounded in facts.”

Conclusion

At PostNL, Giant is not a standalone tool, but part of a broader professionalization of recruitment. From executive discussions on talent management to optimizing job intake processes, Giant makes data actionable at every level. In doing so, PostNL is making its recruitment both future-proof and adaptable.