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Use case Luba Recruitment Agency: Data as an accelerator of personal service

  • Case studies

Luba is the largest recruitment agency in the SME sector in the Netherlands. With over forty branches, 250 employees and more than 1,000 open vacancies daily, Luba distinguishes itself through its personal approach and speed: the right match, as close to home as possible. According to Isa Lammers, content & communication advisor at Luba, data has become indispensable to deliver on that promise. For years, Luba has been using the labour market data from Intelligence Group via Giant as the foundation for its vacancy texts, sales conversations and marketing decisions.

Isa Lammers, content & communication advisor at Luba
Isa Lammers, content & communication advisor at Luba

"Speed is important, but relevance even more so. Giant helps us write vacancies more sharply, advise clients better and support our own people with current labour market information."

1. Challenge

The labour market for local talent is in strong flux. While Luba works daily on the fastest match between employer and candidate, they faced three concrete challenges:

  • Improve vacancy quality: recruiters wrote vacancies based on intuition, which led to differences in tone and attractiveness. There was a need for more uniformity and alignment with what candidates really find important.
  • Strengthen new business: proposals to new clients needed to be better substantiated with data, to better demonstrate how well Luba knows the local market.
  • Sharpen marketing focus: the labour market changes rapidly. Luba wanted to know where target groups can be found and which media channels are most effective for its campaigns.
Isa Lammers
Isa Lammers

"We are naturally entrepreneurial and fast, but the labour market increasingly demands substantiation. Giant gives us that foundation, without hindering our agility."

2. Approach

Luba has integrated the data from Giant into its daily processes, from vacancy intake to sales and marketing.

1. Vacancy intake and text quality

Recruiters use Giant to better tailor vacancy texts to the target group. For example, they consult pull factors, desired employment conditions, communication style and expectations to make texts more attractive and consistent. This ensures a recognisable Luba style, but with nuance per region and function.

2. New business and client advisory

In conversations with potential new clients with vacancies, Luba uses Giant data as an instrument. Recruiters print out a report and take it with them. Or during meetings, the dashboard is accessed live at the table. The reports provide insight into:

    1. Where potential candidates are located
    2. What the recruitment feasibility of the position is
    3. Which changes in the role and vacancy text can make recruitment easier or faster

3. Marketing and labour market insight

The marketing team uses Giant to follow trends: how is scarcity developing? Which channels do candidates use? This allows Luba to deploy its campaigns regionally and target group-oriented, with current data as the basis.

4. Corporate recruitment

Also in recruiting its own staff, particularly recruiters and back office employees, Giant helps to determine where candidates are located and through which channels they can best be reached.

Isa Lammers
Isa Lammers

"When you show a Giant report to a client, it radiates professionalism. We can explain exactly what the chances are of filling a vacancy. This way we show that we know what we are talking about."

3. Results

The use of Giant has led to clear improvements in quality, persuasiveness and speed:

  1. Vacancies: higher quality and better alignment with the target group. Texts are more consistent, attractive and recognisable for the target group.
  2. New business: proposals with data-driven substantiation result in more success in acquiring new clients.
  3. Marketing: the team is better informed about trends and how candidates move through the market, allowing the team to respond more quickly to changes in the labour market.
  4. Corporate recruitment: recruitment of own employees is more targeted and successful.
Isa Lammers
Isa Lammers

"We actually use Giant everywhere: in sales, recruitment, marketing and our own recruitment. It helps us work faster, smarter and with more impact."

4. Conclusion

Luba proves that personal and data-driven work reinforce each other. Giant helps the organisation deliver on its core promise – ‘the fastest match between vacancy and local talent’ – with substantiated choices and current insights. Where speed once made the difference, data now ensures that Luba can combine that speed with quality, relevance and persuasiveness.