Total Care, the parent company of CSU and Tzorg, provides cleaning services at 15,000 locations and household support to 70,000 clients across the Netherlands. Each year, the organization receives over 95,000 applications for cleaning and domestic help positions. But according to Alexander Duijmelinck, Manager of Recruitment Strategy & Operations at Total Care, it’s not about quantity — it’s about relevance. CSU and Tzorg don’t aim to reach as many candidates as possible; the real challenge lies in reaching the right candidates. How do they approach this? And what role does Giant from Intelligence Group play in it?
CSU and Tzorg face several recruitment challenges, both large and small:
CSU and Tzorg have adopted a data-driven approach built on three pillars:
Both recruitment and employer branding are driven by data. For example, the recruitment team uses advanced dashboards that provide instant access to nationwide data and allow them to zoom in on specific locations when needed. They combine this with data from Giant, offering both regional and national insights, including:
b) Process optimization through data analysis
By using the right tools — including Giant — CSU and Tzorg ensure that all relevant data is transparent and accessible. The entire recruitment process is mapped out, and by performing the right analyses, they make the process simpler, faster, and clearer for both applicants and employees.
Innovation is a key focus for CSU and Tzorg. They strive to combine the strengths of people and technology — not only in their services but also in their recruitment process. The key lies in adopting technology in the right way. Examples include:
CSU and Tzorg demonstrate that large-scale recruitment doesn’t have to be impersonal. By integrating data-driven insights into locations, candidates, and processes, they have transformed their recruitment approach — shifting from quantity to quality, from complexity to clarity, and from process-driven to people-focused efficiency.
