In the pursuit of success in a competitive job market, Giant has proven to be a valuable asset for Finanxe. By leveraging target audience analyses, they are not only able to communicate more effectively and efficiently with potential candidates, but also to optimize their internal processes.
We spoke with Anne Bongers, Communications Advisor at Finanxe, about how they are tackling this challenge using the Talent Intelligence Dashboard, Giant.
Anne explains: “Like many of our competitors, our main challenge is finding new and emerging talent—and of course, engaging and retaining that talent. Every generation and every level of experience comes with different needs and desires. How do we respond to those?”
Finanxe discovered Giant three years ago during the Labor Market Communication Masterclass. It was there that Anne was first introduced to the dashboard’s capabilities by conducting practical search tasks. This gave her insights into where the target audience can be found, what they value, and how to attract and retain them.
Finanxe began implementing Giant at the end of last year. Anne shares: “We first looked at our standard profiles and analyzed how they were represented. We used these analyses to rewrite our job vacancies, among other things. But we also applied Giant to projects like our new website. This ensures that every page speaks directly to the target audience in a way that resonates with them and helps them find what they’re looking for.”
Giant is not only used for external communication, but also for internal development. Anne emphasizes: “We’ve applied the data on multiple levels. We use Giant’s data to further develop our internal organization, including Human Resource Development, Recruitment, and Sales. We do this by providing each team with the data relevant to their specific target groups.”
“The ‘permanent and freelance’ tab is particularly interesting for Sales. We work with a permanent team of finance professionals but also place freelancers. This tab gives us valuable insights into rates and market trends for both groups. For Human Resource Development, elements such as background characteristics and job preferences are more relevant. We also provide updates with trends and developments whenever we notice major shifts. And of course, we use the data when recruiting for internal roles as well; in addition to Finanxe professionals, we regularly look for business consultants, recruitment consultants, and talent scouts.”
Finanxe’s experience highlights the importance of working with the right tools and data to attract and retain talent. Giant offers the insights and analyses needed to engage different generations and experience levels in the right way. As a result, Finanxe has optimized its recruitment process, improved the quality of applications, and gained better insight into the needs of (potential) employees. The result is a more efficient and effective approach to talent acquisition and retention in an increasingly competitive labor market.
For over 10 years, Finanxe’s finance professionals have been making an impact within organizations. With more than 200 colleagues, we apply our knowledge and expertise to exciting projects. Our team consists of people who truly stand out. Those people are Finanxe people—professionals with the ability to think further and go further, both professionally and personally.
With us, you grow faster and take the next step in your career. We continuously develop and explore new opportunities to achieve our ambitions. This development takes place in our Finanxe Academy—the place for professionals who want to be ready for the future. For today’s leaders and the young professionals shaping tomorrow.
Want to gain insight into your target audience? Contact Intelligence Group for a demo or explore the Talent Intelligence Dashboard Giant yourself.
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