If your recruitment strategy for young talent still relies heavily on job boards, there is a strong chance that you are missing a significant part of the target audience. During the labour market trend session, it became clear that traditional job boards are becoming increasingly ineffective in reaching the new generation, and which channels do make a real difference.
The figures paint a clear picture: only a small share of students and graduates find a job through a job board. So where do they find them instead? The data clearly points to one key channel: the personal network. Friends, family, fellow students and lecturers play a decisive role in the job search. This highlights the importance of a positive candidate experience and a strong referral programme. A satisfied starter is often your best ambassador.
In second place is a channel that is often underestimated: internships and graduation placements. These trajectories are no longer just a mandatory part of an education programme, but form a crucial pipeline towards permanent employment. In practice, a successful internship functions as the most valuable selection process, allowing both you and the student to assess whether there is a genuine match.
Other effective channels include campus recruitment and direct outreach via platforms such as LinkedIn. The role of social media is striking: while channels like Instagram and TikTok are widely used for employer branding, relatively few starters actually find their job through these platforms. Visibility helps, but real conversion happens through more personal and direct interactions.
The main lesson for recruiters is therefore clear: invest in relationships. Build a community through internships, guest lectures and a strong alumni network. Chances are that your next top talent is already within your network – you just need to make the right connection.
Curious to experience what Giant can mean in this? Feel free to get in touch with us.
