As a recruiter or HR professional, making informed decisions based on data is essential. Talent Intelligence tools offer deep insights into labour market trends, target group behaviour, and sourcing opportunities. Two leading platforms in this domain are Giant by Intelligence Group and LinkedIn Talent Insights. Both provide valuable information but differ significantly in focus, data depth, and geographic scope. The comparison below will help you make a well-informed decision.
| General selection criteria | Giant (Intelligence Group) | LinkedIn Talent Insights |
| Dutch labour market data |  |  |
| Europesan data | | |
| Global data |  | |
| Pricing | Low | High |
| Reliable, independent data from multiple validated sources |  |  |
| Data on white-collar workers | | |
| Data on blue-collar workers | | |
| Available via standalone contract | | ¹ |
| Integration in own tooling landscape via API | | |
| Dashboard | | |
| Reports | | |
[1] Product can only be purchased in combination with other LinkedIn products
Beyond general characteristics, it’s important to consider what specific information you need to address your labour market challenges. Data on vacancy and assignment trends can support: 1) recruitment strategy development, 2) competitive analysis (who’s growing, who’s downsizing), 3) location strategy (where is competition most intense?), 4) selection of recruitment partners in specific regions.
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Giant (Intelligence Group) |
LinkedIn Talent Insights |
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Labour demand insights |
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Demand trends for permanent roles |
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Demand trends for flexible roles |
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Geographic distribution |
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Largest employers |
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Largest intermediaries |
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Skills development trends |
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Talent data provides countless possibilities – from defining recruitment strategy, shaping your EVP (Employer Value Proposition), and targeting campaigns, to preventing staff turnover or substantiating commercial tenders and bids.
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Giant (Intelligence Group) |
LinkedIn Talent Insights |
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Talent insights |
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Supply trend development |
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Geographic spread of talent |
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Recruitment feasibility (scarcity) – permanent |
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Recruitment feasibility – flexible |
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Market-rate salaries (permanent) and hourly rates (flex) |
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Target group size |
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Workforce mobility |
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International mobility |
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Pull factors for permanent and flexible roles |
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Key employment benefits |
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Candidate expectations application process |
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Media channels used by talent |
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Development of student and graduate population |
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Student ambitions |
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Skills development trends |
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If you’re a globally operating organisation (outside of Eastern Europe) focused exclusively on white-collar talent, already working with LinkedIn tools, and primarily in need of data about demand, supply, and skills insights, then LinkedIn Talent Insights is likely a good match.
If your organisation has a European focus and requires a dashboard with independent, validated data, available via standalone contract and integrable into your tech stack, with richer data on both employer and talent behaviour across the Netherlands, Belgium, Germany, France, the UK, and 23 other European countries, then Giant is the right choice.
Ultimately, the decision depends on your organisation’s needs in terms of geographic focus, required data depth, and integration preferences. Keep in mind: these platforms can also complement each other. Choosing one doesn’t mean you have to exclude the other.
