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Enough women available for Facebook's ambition to attract more women

Facebook stated this week that they want to increase the diversity within their company. They aim to double the number of women in the company globally. In Europe enough women are interested in working for the company. The social media platform was chosen by 253.000 women as a favourite and competes with other companies, such as Google and Oracle, on the international labour market, according to our European research: The Global Talent Acquisition Monitor.

Facebook is especially popular among European women from Ireland, a high relative percentage comes from this country. Besides Ireland, the platform is most popular in Slovakia and Croatia. At the moment Facebook is lacking women mostly in technical functions and according to our research more than 45,000 women who are interested to work for Facebook have a background in information, communication technologies.

So how can Facebook attract more female employees? The most typical aspect for European women who would like to work for Facebook is to work for an international company. This reason is almost six times more important for the women who would like to work here, compared to all European women. Facebook can't really influence this point, but they could emphasize this in their vacancies or in their employer branding to attract more women. Also the job variety and having a good balance of work and leisure and challenging work are important aspects for choosing a job.

Would you like to read more about how attractive Facebook is on the European labour market? Then read the company report below. 

Much more information is available

Do you want to know more about the attractiveness of Facebook within the European labour market? We have more information than this report shows you. With our data we can provide you insights in the people that want to work for Facebook, but there is much more. Whether you are interested in other companies, cities, countries or specific target groups, you can contact us for more information.

Improve your recruitment 

Our labour market and target group data is directly accessible via our interactive European Recruitment Dashboard. This dashboard supports various recruitment processes, such as recruiting new employees from abroad (people to work) or relocating your company to another country (work to people). It will empower you to develop and fine-tune your recruitment strategy in the European labour market. The data we use comes from our very own European job-market study: The Global Talent Acquisition Monitor (GTAM) and from Jobfeed by Textkernel. If you are interested in more information about this dashboard, please contact us to request a demo. 

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