Aviko has been creating value from potatoes for more than 50 years and has grown into the European market leader in fresh, frozen and dried potato products since its foundation in 1962. Aviko is one of the four largest potato processors in the world. In Germany the urgency arose to gain insights in the availability of target groups within Europe. 

"From a gut feeling, there is often already an image of how it works in practice. However, it is nice to have the right argumentation, with the help of data that gives you certainty before any further steps are taken." According to Babs Quist, Recruitment manager.